Mi Gente - My People
Role
(This is a personal project)
Project Co-Creator
Brand Identity
Visual Design
Amplifying Latino representation
This passion project brought me and my friend Pia Rodriguez together with the mission of amplifying latino representation. There are so many untold stories all around us and by sharing them with a broader audience, we wanted to create connections, build relationships and help our community break the ceiling and dream bigger.
We talked to people from all ages and backgrounds from all over Latin America. These conversations revolved around personal journeys, the definition of success and how to make dreams achievable.
Every interviewee used the logo as a blank canvas to create their individual mark. While we are one united culture that shares similar values, each person has a unique story and way of contributing to the world.
Untold Everyday Stories
In addition to sharing personal stories, we asked people the same 4 questions to provide a glimpse into the things that we have in common with one another, while also showcasing the uniqueness that we can find from different points of view.
The music that moves us
The playlist for mi gente has all the favorite songs of our interviewees; an interesting concoction of tunes and genres that inspired them at a specific point in time.
Connecting with each other
In hopes of fostering long-term connections and enabling the community to network, we created an open directory with the basic contact information of all our interviewees.
