Re-imagining Crest

Role

(This is a personal project)

Brand identity

Prototyping and model building

THE DIELINE AWARDS
BRONZE — 3rd Place

How to elevate and add more delight to a daily routine? This was the thinking that inspired the challenge of making the experience of dental care more memorable, gratifying, and expressive.

Starting from Crest’s existing product line and analyzing its visuals, product design, messaging, and brand identity, the goal was to create a fresh and strong holistic re-imagined experience.

The new Crest has a clear identity that empowers people to celebrate the little moments of the day when they take care of themselves.